The small BIG: How the Smallest Changes Make the Biggest Difference Robert B. Cialdini

ISBN: 9781455584253

Published:

Hardcover

288 pages


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The small BIG: How the Smallest Changes Make the Biggest Difference  by  Robert B. Cialdini

The small BIG: How the Smallest Changes Make the Biggest Difference by Robert B. Cialdini
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 288 pages | ISBN: 9781455584253 | 4.37 Mb

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion scienceMoreAt some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling.

In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in todays information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.



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