Product Launch: Practical Guide to Launching Medical Device Products Nikolas F. Kerr

ISBN:

Published: January 29th 2015

Kindle Edition

50 pages


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Product Launch: Practical Guide to Launching Medical Device Products  by  Nikolas F. Kerr

Product Launch: Practical Guide to Launching Medical Device Products by Nikolas F. Kerr
January 29th 2015 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 50 pages | ISBN: | 8.34 Mb

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings forMoreIf a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.



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